Bumble and bumble’s Scalp Detox is a cooling, fizzling treatment for the scalp. I created the concept and design of this packaging to show the sensorial experience from using this product. I collaged stock images with our in-house photography and the patterns I created for our printed and digital material. I created the pattern for this by using alcohol based inks, which when interacts with heat creates this beautiful ripple pattern. You can view this on the Bumble product page here.

I worked on the packaging rebranding for Naturopathica Holistic Health to segment their products into four categories: Chill, Nourish, Defy, and Clear. I was responsible for setting up all the packaging mechanical files, working with internal partners as well as external vendors to meet the deliverable dates. I also created the single line organic botanical illustrations that are part of each of the 4 practice categories. These images are from the rebranding photoshoot of this packaging, which I was on set for and helped manage.

For Valentine’s Day, Bumble and bumble needed illustrations for their Instagram account. I created a few iterations that were used during the 2016 season.

A new product line for the Bumble and bumble franchise, Color Gloss is an at-home gloss for people with color-treated hair. I designed the packaging in order to mimic the bright beams and dimension of healthy colored hair. The pattern was also created using a hair colorist’s brush. You can view this product on the Bumble product page here.

This was a landing page using Shogun and Shopify. I created the design and layout of the page, as well as sourcing the stock video footage, shooting quick video footage of the products myself in my home bathroom (our resources and time were limited, due to the restrictions of the 2020 pandemic), and edited the video. Please view the live page here.

In March 2021, Naturopathica launched their new Calendula SPF Collection. I assisted the Creative Director in executing the entire 360 visual campaign. I worked on set at both the product and model photoshoot, and collaborated with the photographers to receive these gorgeous assets on time. I created and cut all the digital assets for the Shopify website (homepage, PDP pages), launch emails, and social media posts. Additionally, I worked with vendors to execute the in-store activation of this launch, including the retail signage and large-scale graphics. Landing page for this campaign can be viewed here: https://www.naturopathica.com/collections/spf-collection

As a part of Bumble and bumble’s website redesign, I created various icons to speak to the benefits of each product. In keeping with the fun, light-hearted spirit of Bumble, I was able to reimagine what some of the standard benefit icons look like. These icons and any other handwriting I’ve created for the company can be viewed live at bumbleandbumble.com

Double Take was a contest held through Bumble and bumble. It challenged stylists to submit before and after images showcasing their hair styling talents. I created the concept and logo of a transformative image that was used in all collateral.

These were travel packages for summer hair stylers. I created three separate designs for three hair types: fine, thick, and curly hair. I used watercolor and ink to illustrate lush tropical foliage, which added to the concept of soft summer hair.

An experimental typographic treatment using the concept of synesthesia to assign specific colors to each letter. The letters and patterns were created quickly and fluidly, mimicking the organic nature of synesthesia.

Naturopathica is a holistic wellness skincare brand focused on using natural ingredients in their products. I created illustrations of many of the ingredients found in their products for the brand to use across print digital materials.

Designed the packaging for the 2017 Bumble and bumble Favorites Set. I used a compilation of rough textures I created by hand, such as grease pencil, charcoal, and regular lead pencil.