In March 2021, Naturopathica launched their new Calendula SPF Collection. I assisted the Creative Director in executing the entire 360 visual campaign. I worked on set at both the product and model photoshoot, and collaborated with the photographers to receive these gorgeous assets on time. I created and cut all the digital assets for the Shopify website (homepage, PDP pages), launch emails, and social media posts. Additionally, I worked with vendors to execute the in-store activation of this launch, including the retail signage and large-scale graphics. Landing page for this campaign can be viewed here: https://www.naturopathica.com/collections/spf-collection